Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. They are driven by the excitement of building technologies, inventing products, and providing services that change lives. They embrace new ways of doing things, make decisions quickly, and are not afraid to fail. They have the scope and capabilities of a large company and the spirit and heart of a small one.
I currently work as a Content & Consumer Experience Specialist at Amazon where I partnered with merchants to help build the Amazon Christmas campaign 2018 "Can You Feel It". Results are still pending (Jan, 2019).